The atmosphere at The Hoxton reminds you that you’re in one of the world’s creative hubs.
In a nutshell
No. of rooms
The design aesthetic is...
industrial, with a touch of English country club.
The typical guest is...
young to middle aged professionals, likely in tech or the creative industries.
The sustainability features (ie. plastic free, recycling, green wall, garden) are...
not that obvious. They said they’re ‘working on it and trying to do better’.
The location is...
the most fashionable in town. The Hoxton is in the heart of East London, Shoreditch.
Interaction is encouraged by....
a co-working space, bar, restaurant and hotel lobby all rolled into one welcoming area… complete with fireplaces and plenty of armchairs to work from, or chat to your neighbour.
Warm, welcoming feel but good for some solitude… zen masters, meditation students, book worms… people mostly keep to themselves.
What took you there?
The Hoxton has been on my list for a while. Shoreditch is the area to visit in London and The Hoxton is the hotel. It was on the higher end of the pricing spectrum, but considering it doubled as an office and the perfect location to catch-up with family and friends, I wasn’t disappointed. It was really impressive and had an electric atmosphere. The staff were always helpful. The hotel had a young vibe and you do get the feel you’re part of an exclusive club, so it’s no surprise that the restaurant, Hoxton Grill, in the lobby area is linked with the group behind Soho House.
What was your room like?
The rooms are compact, with thoughtful touches. A comfy large leather chair sits in the corner; complimentary tea, coffee, sweets and a handwritten note are waiting in your room on your arrival; and a basic breakfast is delivered daily for free (yoghurt and granola, an OJ and a banana). The rooms don’t need to be big though, as most guests seem to lounge at the reception area basking in the warm glow from the open fireplaces… which were alight when I visited in Spring.
What about the venue
The Hoxton is like an uber cool club, that doubles as a hotel. It’s where the who’s who visiting London for business or pleasure stay. It could almost be borderline too cool, and intimidating, but the friendly staff and comfortable vibe makes everyone feel welcome. Be aware though, on weekend nights The Hoxton turns into a popular watering hole.
Tell us about the destination
Shoreditch is one of the most popular areas for millennials to live or visit. It was known in the past as a rougher neighbourhood, until it was discovered by ‘hipsters’ and had a complete transformation. It’s now home to every popular restaurant, artist, boutique and the nearby Old Street roundabout has even been dubbed ‘Silicon Roundabout’ as a nod to all the tech startups in the area. However, if you take a wrong turn or go a few streets further east, you can still find snippets of the less manicured Shoreditch.
Who did you meet there?
Lots of friends were able to come to The Hoxton for a coffee, catch-up or meal at Hoxton Grill. It was the perfect base as an out of towner and everyone seemed more than happy to visit Shoreditch. The communal workspace at the reception also allowed plenty of opportunity to meet with other digital nomads, if they were ever to look up from their computer screens.
An Italian restaurant straight out of a social influencer’s dream… flowers and olive trees line the entrance, Italian paraphernalia and vintage mirrors adorn the walls, flamboyant Italian wait staff fill the restaurant with cheer… oh and the food is delicious! Be prepared to line-up for a table though.
If you’re in the area on a Sunday, Columbia Road Flower Market is a must visit. It’s an institution in East London and a real scene. Not only are the streets full of flower stalls, but you get the real experience when you hear the vendors with East London ‘cockney’ accents bellowing out the best deals of the day. Don’t forget to grab a bunch of the most perfect peonies, or a sweet treat from nearby Lily Vanilli Bakery.
Many of the walls in East London are decorated in colourful and thought provoking street art, which is highly celebrated in the area. If you’d like to stumble upon a real Banksy and learn about the history and trends in street art, you can walk around the east learning from those in the know.